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Men's HUGO

Discover bold, contemporary style with HUGO menswear at Cruise Fashion. Designed for the modern man, HUGO offers sharp tailoring, statement T-shirts, casual trousers, and on-trend outerwear. Perfect for expressing individuality, this collection blends urban aesthetics with high-quality craftsmanship. Explore the latest HUGO menswear and redefine your wardrobe today.
All HUGO
Hugo Men's Tapered Jeans

£50.00£99.00

Frasers Plus price £45.00

Hugo Dinoso Polo Shirt

£50.00£99.00

Frasers Plus price £45.00

Hugo Mens HUGO Diragolino Contemporary T-Shirt with Logo Detail

£23.00£45.00

Frasers Plus price £20.70

Hugo Mens HUGO Contemporary Quantic Backpack

£165.00£229.00

Frasers Plus price £148.50

Hugo Ethon 3.0 Backpack 10273895 01

£98.00£139.00

Frasers Plus price £88.20

Hugo Mens HUGO Long Sleeve Contemporary Sweatshirt - Crew Neck (Diragol)

£45.00£89.00

Frasers Plus price £40.50

Hugo Men's 3 Pack Trainer Ankle Socks

£9.00£18.00

Frasers Plus price £8.10

HugoMens HUGO Diragolino Contemporary T-Shirt with Logo Detail£37.00HugoMens HUGO Iconic Sliders with Logo Detail£32.00HugoGellot Belt£42.00HugoMen's Gionio Leather Belt£30.00HugoMen's Gionio Leather Belt£42.00HugoGiaspo Belt£25.00HugoGiaspo Belt£35.00HugoMen's Gellot Leather Belt£32.00HugoTokeep Round Cufflinks£32.00HugoMen's 's Midweight Scarf£27.00HugoBrody Jeans£60.00HugoBrody Jeans£50.00HugoBrody Jeans£45.00HugoShort Sleeve V Neck T Shirt£35.00HugoShort Sleeve V Neck T Shirt£31.50HugoJonah Navy Jeans£30.00HugoJonah Navy Jeans£50.00HugoJonah Navy Jeans£50.00HugoMen's Ash Slim Fit Jeans£50.00HugoMen's Dex Slim Fit Jeans£48.00HugoMen's Jonah Slim Fit Jeans£23.00HugoMen's Slim Fit Jeans£48.50HugoMen's Slim Fit Jeans£50.00HugoMen's Ash Junior Slim Fit Jeans£65.00HugoMen's Slim Fit Jeans£50.00HugoTapered Fit Slim Jeans£48.00HugoMen's Straight Leg Jeans£50.00HugoMen's Cotton Straight Leg Jeans£30.00Hugo634 Taper Jeans£42.00HugoMen's Carpenter Straight Leg Jeans£80.00Hugo734 Extra Slim Fit Jeans£45.00Hugo734 Extra Slim Fit Jeans£54.00Hugo734 Extra Slim Fit Jeans£30.00HugoMen's Regular Fit Dalile T-Shirt£65.00HugoMen's Regular Fit Dalile T-Shirt£65.00HugoMen's Regular Fit Dalile T-Shirt£64.00HugoMen's Batino Quilted Sleeveless Double Zip Gilet£72.00HugoMen's Relaxed Short Sleeve Pyjama T-Shirt£22.50HugoMen's Eselio Red Overshirt£155.00HugoMens HUGO Diragolino Contemporary T-Shirt with Logo Detail£32.00HugoMens HUGO Diragolino Contemporary T-Shirt with Logo Detail£23.00HugoMens HUGO Diragolino Contemporary T-Shirt with Logo Detail£32.00HugoMens HUGO Diragolino Contemporary T-Shirt with Logo Detail£23.00HugoMens HUGO Diragolino Contemporary T-Shirt with Logo Detail£23.00HugoMen's HUGO Water Repellent Full Zip Bomber Jacket£159.00HugoMen's Henry Flex Single-Breasted Suit Jacket£88.00HugoMen's Henry Flex Single-Breasted Suit Jacket£145.00HugoMen's Tailored Blazer£185.00HugoMen's Medium Puffer Jacket£193.50HugoMen's Sleeveless Gilet£60.00HugoMen's Denim Jacket£60.00HugoMens HUGO Emmond Cotton Long Sleeve Zip Overshirt - Contemporary Design with Logo Detail£92.00

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Representative 29.9% APR variable
Missed payments may affect your credit score.
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© 2026 Cruise Clothing Limited

Cruise Clothing Limited (FRN: 971948), trading as ‘Cruise Fashion’ is an appointed representative of Frasers Group Financial Services Limited (FRN: 311908) who are authorised and regulated by the Financial Conduct Authority as a lender. Frasers Plus is a credit product provided by Frasers Group Financial Services Limited and is subject to your financial circumstances. Missed payments may affect your credit score. * Exclusive access to discounts on selected products for Frasers Plus customers before everyone else. For regulated payment services, Frasers Group Financial Services Limited is a payment agent of Transact Payments Limited, a company authorised and regulated by the Gibraltar Financial Services Commission as an electronic money institution.