Celebrating American culture with a different perspective, fashion brand Palm Angels had an unusual beginning to say the least. Francesco Ragazzi wanted to create a book about the LA skateboarding scene with pictures he'd taken himself. He designed the clothes himself that the skateboarders wore, and the book proved so successful that the clothes featured in the photos resulted in a ready-to-wear collection and Palm Angles was born. Mixing his Italian sartorial background with the laid back vibes he admires so much in skaters around LA, the Palm Angels collection contains a real assortment of great clothing and accessories and is part of the New Guards Group of luxury streetwear brands.