Discover Cruise Fashion

Cruise is recognised as one of the UK's leading luxury retailers with a fantastic reputation for iconic international designer collections, directional street-led fashion and premium denim brands. Our stores are contemporary style galleries, offering the season's most coveted products for men, women and children.

How It Began

Established in Edinburgh in 1981, Cruise has grown from its first store selling cutting-edge designer menswear, to a collection of highly successful and influential designer stores specialising in high end fashion products for men, women and children. Cruise is recognised as one of the UK's leading luxury retailers with a fantastic reputation for iconic international designer collections, directional street-led fashion and premium denim brands. Our stores are contemporary style galleries, offering the season's most coveted fashion products for men, women and children. Each store has its own personality and tailored brand mix, to reflect the individuality of our customers who shop there. Our philosophy is simple - to offer you exceptional service and exclusive style whether you are shopping in one of our stores or online. Wherever you shop with Cruise, a personal stylist is on hand to help in any way they can. Like our clients, our staff are on trend and in style, offering an unrivalled level of personalised customer service, fashion savvy and knowledge about the brands and products that we stock. They are committed to delivering the ultimate shopping experience to our diverse, and discerning, customer base.

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