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Men's HUGO

Discover bold, contemporary style with HUGO menswear at Cruise Fashion. Designed for the modern man, HUGO offers sharp tailoring, statement T-shirts, casual trousers, and on-trend outerwear. Perfect for expressing individuality, this collection blends urban aesthetics with high-quality craftsmanship. Explore the latest HUGO menswear and redefine your wardrobe today.
All HUGO
Hugo Men's Round Sunglasses

£105.00£145.00

Frasers Plus price £94.50

Hugo Men's Rectangular Sun Round Sunglasses

£119.00£145.00

Frasers Plus price £107.10

Hugo Men's Rectangular Wayfarer Sunglasses

£100.00£125.00

Frasers Plus price £90.00

Hugo Men's Rectangular Wayfarer Sunglasses

£100.00£125.00

Frasers Plus price £90.00

Hugo Men's Rectangular Wayfarer Sunglasses

£105.00£125.00

Hugo Men's Square Aviator Sunglasses

£110.00£135.00

Hugo Men's Round Sunglasses

£75.00£150.00

Frasers Plus price £67.50

HugoGents HUGO #ICON Watch£115.00HugoGents HUGO #ARK Black Leather Strap Watch£70.00HugoGents HUGO #ARK Black Leather Strap Watch£115.00HugoGents HUGO #SMOOTH Stainless Steel Bracelet Watch£115.00HugoGents HUGO #SMOOTH Stainless Steel Bracelet Watch£115.00HugoGents HUGO #BRIGHT SPORT Bracelet Watch£145.00HugoHUGO Impress For Him Bracelet Watch Mens£179.00HugoHugoSun Nevigator Su Sn63£110.00HugoHugoSun Sq SunGls Sn63£68.00HugoHugoSun Sq SunGls Sn63£98.00HugoHugoSun Sq SunGls Sn63£68.00HugoHugoSun Round SunGls Sn63£68.00HugoMen's Round Sunglasses£68.00HugoMen's Round Sunglasses£68.00HugoHugoSun Round SunGls Sn63£105.00HugoHugoSun Rectangular Sn63£68.00HugoMen's Round Sunglasses£65.00HugoMen's Round Sunglasses£39.00HugoHUGO Fast 44mm Multifunction Watch Mens£143.10HugoHUGO Mens #Stamp Watch£119.00HugoMen's Square UV Protection Sunglasses£100.00HugoMen's Pilot Aviator Sunglasses£105.00HugoMen's Rectangle Sunglasses£78.00HugoMen's Rectangle Sunglasses£85.00HugoHugo 2p Sh Tape Cc 10260234 01 Crew Sock Mens£9.99HugoHugo 2p As Tape Cc 10260252 01 Crew Sock Mens£7.99Hugo2 Pack of Branded Cuff Socks£6.00Hugo2 Pack of Logo Tape Socks£7.00HugoMen's HugoSun Rectangle Sunglasses£92.00HugoQuantic Messenger Bag£92.00HugoMen's E Classic Tie Jewellery Set£18.00HugoMen's E Doubleband Jewellery Set£36.00HugoReporter Bag£58.00HugoHugo Quantic Cardcase 10274121 01£52.00HugoSocks£7.00HugoHugo Tibby N S Cardcase 10272879 01£37.00HugoHugo Jude-Stacked 10261144 01£35.00HugoMen's Ekynone Blue Overshirt£45.00HugoShort Sleeve V Neck T Shirt£35.00HugoShort Sleeve V Neck T Shirt£23.00HugoShort Sleeve V Neck T Shirt£35.00HugoShort Sleeve V Neck T Shirt£35.00HugoMen's Wide Leg Trousers£80.00HugoRip Tapered Jeans£65.00Hugo340 Jeans£42.00HugoMen's Denim Shorts£45.00HugoMen's Denim Shorts£45.00HugoMen's Denim Shorts£80.00HugoHugo 838 10276866 01 Slim Fit Jeans Mens£48.00HugoMen's 634 102 Slim Fit Jeans£80.00HugoMen's Nate/Tape Wide Leg Jeans£70.00HugoMen's Wes Slim Fit Jeans£45.00

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Get an extra 10% OFF Sale
Representative 29.9% APR variable
Missed payments may affect your credit score.
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© 2026 Cruise Clothing Limited

Cruise Clothing Limited (FRN: 971948), trading as ‘Cruise Fashion’ is an appointed representative of Frasers Group Financial Services Limited (FRN: 311908) who are authorised and regulated by the Financial Conduct Authority as a lender. Frasers Plus is a credit product provided by Frasers Group Financial Services Limited and is subject to your financial circumstances. Missed payments may affect your credit score. * Exclusive access to discounts on selected products for Frasers Plus customers before everyone else. For regulated payment services, Frasers Group Financial Services Limited is a payment agent of Transact Payments Limited, a company authorised and regulated by the Gibraltar Financial Services Commission as an electronic money institution.