/Home/Hugo/Mens

Men's HUGO

Discover bold, contemporary style with HUGO menswear at Cruise Fashion. Designed for the modern man, HUGO offers sharp tailoring, statement T-shirts, casual trousers, and on-trend outerwear. Perfect for expressing individuality, this collection blends urban aesthetics with high-quality craftsmanship. Explore the latest HUGO menswear and redefine your wardrobe today.
HugoDulive Box Logo T Shirt£32.00HugoDulive Box Logo T Shirt£23.00HugoMens Dapolino T-shirt£30.00HugoMens Dapolino T-shirt£23.00HugoMens Dapolino T-shirt£20.70HugoMens Dapolino T-shirt£23.00HugoMen's Hesten Suit Trousers£92.00HugoMen's Hesten Suit Trousers£92.00HugoMen's Hesten Suit Trousers£92.00HugoMen's Hesten Suit Trousers£92.00HugoMen's Dino Suit Trousers£33.50HugoSporty Tape T Shirt£30.00HugoSporty Tape T Shirt£18.00HugoMen's Beach Short Sleeve Relaxed Fit Shirt£50.00HugoMen's Beach Short Sleeve Relaxed Fit Shirt£50.00HugoEllino Short Sleeve Bowling Shirt£72.00HugoMen's Espino Red Geometric Short Sleeve Tailored Fit Shirt£60.00HugoMen's Espino Short-Sleeve Patterned Shirt£115.00HugoMen's Short-Sleeve Polo Shirt£70.00HugoMen's Short-Sleeve Polo Shirt£70.00HugoMen's Short Sleeve Shirt£49.00HugoMen's 's Tailored Waistcoat£26.00HugoMen's Slim-fit Formal Waistcoat£39.00HugoMen's Slim-fit Formal Waistcoat£26.00HugoEvito Long Sleeve Shirt£58.00HugoMens HUGO Tracksuit Top with Athletic Design (Darti)£70.00HugoMen's Egeeno Long Sleeve Oxford Shirt£45.00HugoMen's Egit Long Sleeve Oxford Shirt£54.00HugoMen's Kaleb 101 Long Sleeve Oxford Shirt£40.00HugoMen's Kenno Long Sleeve Oxford Shirt£60.00HugoMen's Ermo Long Sleeve Oxford Shirt£50.00HugoMen's Ernius Long Sleeve Oxford Shirt£63.00HugoMen's Long Sleeve Patterned Shirt£105.00HugoMen's Long Sleeve Patterned Shirt£70.00HugoMen's Short Sleeve Plain Shirt£50.00HugoMens HUGO Patchwork Short Sleeve Plain Shirt (Ekyno)£50.00HugoMen's Short Sleeve Shirt£85.00HugoMen's Short Sleeve Shirt£65.00HugoMen's Eratino Short Sleeve Shirt£30.00HugoMen's Ermann 10 Long Sleeve Oxford Shirt£54.00HugoMen's Errik Long Sleeve Oxford Shirt£45.00HugoDarti Tracksuit Jacket£70.00HugoMen's Erato Red Label Cotton Oversized-Fit Patterned Shirt£60.00HugoMen's Join Skaz Cotton Funnel-Neck Tracksuit Top£95.00HugoMen's Evalom Cotton Long-Sleeve Oversized-Fit Shirt£70.00HugoMen's Sincere Red Wool-Blend Short-Sleeve Shirt£55.00HugoHugo Diz222 10231445 01 Tailored Short Mens£39.00HugoHugo Dayono 10249110 01 Tailored Short Mens£40.00HugoMen's Eligino Blue Short Sleeve Patterned Shirt£45.00HugoSastoro 1/4 Zip Top£119.00HugoMens HUGO Derriko Long Sleeve Polo Shirt with Logo Detail£50.00HugoMen's Eligino Short-Sleeve Patterned Shirt£45.00

Buy now. Pay later. Earn rewards

Representative APR: 29.9% (variable)

Credit subject to status. Terms apply.
Missed payments may affect your credit score.
NEW SEASON STONE ISLAND
Fabric innovation at its finest.
    © 2026 Cruise Clothing Limited

    Cruise Clothing Limited (FRN: 971948), trading as ‘Cruise Fashion’ is an appointed representative of Frasers Group Financial Services Limited (FRN: 311908) who are authorised and regulated by the Financial Conduct Authority as a lender. Frasers Plus is a credit product provided by Frasers Group Financial Services Limited and is subject to your financial circumstances. For regulated payment services, Frasers Group Financial Services Limited is a payment agent of Transact Payments Limited, a company authorised and regulated by the Gibraltar Financial Services Commission as an electronic money institution. Missed payments may affect your credit score and mean your 0% interest plans end. * Exclusive access to discounts on selected products for Frasers Plus customers before everyone else.