The brand Belstaff was established in Stoke-on-Trent in 1924 as an
outerwear firm producing
weatherproof jackets for aviation and motorcycle enthusiasts. Boasting the title of innovators of the first water resistant wax cotton, Belstaff quickly established itself as a forward-thinking company who produced functional clothing from daring fabric creations. With legendary big hitters such as the Roadmaster, quilted and waxed Belstaff jackets, the brand's clothing has been adorned by historic figures such as Che Guevara and Amelia Earhart, along with modern-day icons David Beckham and trial racer Sammy Miller. Although recently relaunching as contemporary luxury label, Belstaff has remained true to its motorsports and aviation history and its range of practical designer clothing is loved by speed freaks and fashion lovers alike.