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UGG’s famous sheepskin boots can be traced back to the 1960s when Australian surfers made their own footwear for warmth in between sessions on the beaches of Byron Bay. UGG Australia was formed some years later when Brian Smith, an Australian entrepreneur, realised the popularity of sheepskin boots with Americans who were returning home from Australian surf trips and created a company in California. UGG Australia's reputation reached unprecedented heights and by 2000 they, after numerous celebrities were spotted in their flagship boots, were supplying footwear and accessories to a demanding global market.