New Balance first established itself as a sports footwear specialist during the jogging craze of the 1970s but has a long and rich heritage dating all the way back to the early 1900s. By accommodating for all kinds of athletes with functional and performance-led designs, New Balance has cemented its position as a running shoe specialist over the decades. An increase in aesthetically pleasing styles and high profile collaborations have also allowed the brand to come to prominence in the fashion market. Cruise are proud to stock the New Balance Made In England collection - produced in Flimby, Cumbria to impeccable standards for over 30 years and still going strong.
