Men's Heron Preston

Bold, unapologetic, and grounded in streetwear culture—Heron Preston delivers a fresh take on urban luxury. Famed for industrial graphics, utility-inspired design, and signature orange branding, the men's collection at Cruise Fashion captures the spirit of modern street style. From statement outerwear to graphic tees and cargo trousers, Heron Preston pieces push boundaries while remaining wearable. Explore the full range online at Cruise and define your own uniform.