Choosing to create a more relaxed collection encompassing all areas of modern life, renowned designer Michael Kors launched his casual diffusion line in 2004. The outcome – MICHAEL Michael Kors, a total eclipse of women's fashion featuring designer handbags, clothing, timepieces, shoes, eyewear and more. While the designer's mainline label caters for a luxury uptown chic, the MICHAEL Michael Kors diffusion line offers a downtown edge perfect for the vibrant modern city lifestyle.