BILLIONAIRE BOYS CLUB

Established in 2005 Billionaire Boys Club is a joint venture between music producer Pharrell Williams and Japanese streetwear guru, Nigo. Launched as a sister company to A Bathing Ape, Billionaire Boys Club draws inspiration from vintage imagery of the 50's and 60's. With its now familiar astronaut logo adorning everything from t-shirts and hoodies to accessories, the brand also regularly features images associated with the life of the high flyers. With Jay-Z becoming a business partner in 2011 the brand has taken a slight remodelling and come back stronger than ever.