A symbol of British knitwear excellence, John Smedley delivers refined wardrobe staples crafted in the UK since 1784. From extra-fine Merino wool to Sea Island cotton, each piece is made with precision and longevity in mind. Discover impeccably soft polo shirts, crew neck jumpers, and fine gauge knits that speak to timeless sophistication. Shop the collection online at Cruise Fashion and invest in modern classics rooted in heritage.