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‘You must create your own style’… that is how industrial design legend Raymond Loewy described the future of design and it is this which has shaped the identity of London’s YMC since launching in 1995. YMC - meaning You Must Create – produce timeless, understated and wearable clothing and pride themselves on their distance from passing trends. For almost 20 years the brand have been taking traditional, everyday items and reworking them into modern, quality garments that seamlessly hold their place from season to season. It is this ability to create an all-encompassing style while remaining relatively under the radar that has led YMC Clothing to become a highly significant and revered British fashion label.