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Launched in 2003 as a collaboration between sporting heroes Adidas and Japanese design authority Yohji Yamamoto, Y-3 produces a luxurious line of sportswear which blurs the lines between innovative design, elegance and wearable, active apparel. Carving out a new category in fashion, Yohji Yamamoto’s true craftsmanship and forward-thinking ethos combined with Adidas’ unrivalled sporting heritage has seen Y-3 revolutionise the industry. Intent on setting trends rather than following them, Y-3’s use of subtle branding and bold colourways has ensured the brand’s longevity, most notably with its Y3 trainers where the adidas Y3 Qasa, Boost, Boxing, Sprint and Honja trainers have all become legends in their own right. Shop Cruise’s pioneering collection of Y-3 trainers, t-shirts, polos, hoodies and more below.