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Whilst the Versace brand can trace it’s roots back to 1978 the Versace Collection was born in 1991 to creator Gianni Versace with a range initially intended exclusively for men, and focused on the American market, where it achieved immediate success through its combination of formal styling and fashion appeal. The reception of Versace Collection was positive and immediate, it lead to widespread distribution throughout the rest of the world. In 2009and now under the creative and stylistic direction of Donatella Versace, the Versace Collection for Women was launched. Versace Collection, a brand in its own right, features the half Medusa logo, recalling the iconic image of Maison Versace. The Versace Collection lines offer a wide choice of clothes and accessories, of indisputable quality and strong fashion content that possess their own individuality, but always relate to that of the iconic Versace Group.