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Undefeated Clothing started life as a premium, top tier sneaker store in LA, USA back in 2002. With business partners Eddie Cruz and James Bond at the helm Undefeated became a byword for limited edition trainers. Today Undefeated is one of the most recognised brands and sneaker boutiques in the world. With themes of victory and virtue, Undefeated designs and develops apparel and accessories for the modern creative active lifestyle. With limited distribution here in the UK be sure to shop Undefeated clothing here at Cruise Fashion.