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True Religion are renowned for their dedication to producing authentic American denim which has led the brand to become a go-to choice for jeans for both men and women worldwide since launching in 2002. Designer and founder of True Religion, Jeffery Lubell, originally set his sights on creating a brand which redefines premium denim through emphasising fit, quality and style – three facets which make True Religion jeans so popular – and this has helped the brand achieve the acclaimed status it has over a decade since launching. Although jeans and denim are the main focus of the brand, True Religion also create full ranges of casual clothing made from other materials, such as shirts, t-shirts and hoodies, making it possible to fully immerse your wardrobe in True Religion’s retro Americana style.