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Founded on principles of: a simple design philosophy, clean silhouettes, quality, craftsmanship and fit fashion brand Theory was founded in 1997. Theory fashion is geared to answer the needs of a contemporary customer, one who has a demanding and versatile lifestyle. Sophisticated, urban, and discriminating, yet seeking comfort and value. Placing a premium on fit and fabric quality, Theory created a collection of stand alone pieces that serve as the foundation of our consumer's wardrobe.