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Founded by Lene and Soren Sand in Denmark, Sand is the story of two high school friends with an unwavering desire for fashion. Having opened their first store in their hometown of Randers in the 80s, Sand’s passion, creativity and innovation is today represented in 32 countries over 6 continents worldwide. Marrying cool Scandinavian silhouettes with southern European charm and sophistication, Sand is a provocative brand that blurs the lines between innovation and timeless Mediterranean chic. Focussing on creating your next favourite garment, Sand design pieces that are easy to live with and hard to get rid of. With daring, ageless shirts, suits, knitwear, trousers and more, the Sand collection is a must for all discerning gents and is available at Cruise below.