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Established in New York, USA, PRPS is a fresh, luxury denim-driven brand founded in 2002 by former Nike Designer, Donwan Harrell. With a brand motto of ‘Bruised, never broken’, PRPS’ designs are inspired by traditional denim that was worn by workers before the material’s unprecedented, worldwide success. Utilising premium, Japanese or Zimbabwean cotton, Prps uses handmade moulds in the manufacturing of its jeans to ensure original, unique whiskering. Catering for men and women who care as much about denim as Prps do, Cruise stock a wide range of Prps jeans in a plethora of fits, styles and colours.