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Designed exclusively in East London, Perseverance London embodies the diverse spirit and attitude of the label's home city. Working lacework and delicate textiles in to modern silhouettes and neat separates, Perseverance London boasts a distinctive edge that brings a new interpretation of femininity. With strong shapes and colours Perserverance London is an intelligent yet accessible brand. Take a look at this exciting and contemporary new addition to Cruise Fashion below.