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Paul Smith Jeans pays ode to all of the classic style and sartorial know-how of the brand’s parent designer and reinvents it with a contemporary twist. Denim is obviously in abundance, whether it be jeans, jackets or shirts, but other wardrobe staples are also given a Paul Smith Jeans makeover such as graphic print t-shirts and casual hooded jackets. The brand’s iconic multistripe zebra emblem – a recurring character in the Paul Smith Jeans collection – finds himself at the centre of attention on the breast of polo shirts and jumpers alike, showing off his bright multicolour stripes for all to see in typical Paul Smith fashion.