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Gothenburg’s Nudie Jeans are renowned for their ethical approach to premium denim and the high-quality craftsmanship that goes into each and every pair. Founded in 2001, Nudie Jeans is built upon a shared passion for denim with the brand holding firm the belief that no jeans should ever be chucked away but let to age beautifully and tell their own personal story of wear and tear along the way. They describe this as ‘the naked truth about denim’ and this is the message that Nudie Jeans aims to spread through their eclectic range of styles and fits such as Tight Long John, Thin Finn, Grim Tim, Slim Jim, Steady Eddie and Straight Alf. Find your perfect pair of Nudie Jeans below.