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The journey of Napapijiri started in 1987 in the shadow of Europe’s highest peak, the Monte Bianco, where an Italian manufacturer of travel bags introduced a new sensibility to outdoor apparel, by combining innovative materials with a close attention to style. Napapijri is a variation of the Finnish word for the Arctic Circle and the logo, half positive and half negative, expresses the North and South Poles in graphic form. The Norwegian flag is also prominent to the brand, as it constantly reminds us of the country’s extreme weather conditions, dramatic landscapes, and tradition of famous explorers.