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Tom Joule began selling clothes at outdoor events in Great Britain over 25 years ago. Tom realised that his customers were a bright and colourful bunch but their clothes were quite the contrary. Since then Joules has fast become one of Britain’s best-loved lifestyle brands. Based in Market Harborough, where they’ve been from day one, their talented team of individuals work across everything from print to production, all singing from the same hymn sheet to make the ordinary extraordinary.