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Helmut Lang is a cult fashion figure and, despite leaving fashion in 2005, his legacy lives on with this brand still bearing his name. He was hyper-attentive to detail, and his austerity and cerebral couture have characterised his work throughout. He was one of the first designers to embrace the internet and, in 1998, broadcast his new show on it. The brand is now under the leadership of design duo Michael and Nicole Colovos who continue to explore Lang's signature high-tech fabrics and modernist looks and colours. Shop Helmut Lang at Cruise Fashion today.