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There was a time when watches were thought of as a fragile piece of jewellery……that was until G-Shock came along. The brainchild of Kikuo Ibe he set about creating an ‘unbreakable’ watch after becoming upset over the breakage of a watch his father had given him. He started with a philosophy that his watches should be able to survive a severe impact, be waterproof and have a long life battery, and these are still core features to which all G-Shock watches are made now-a-days. Popular for anyone with an active background G Shock watches continue to lead the way in watch innovation. Take a look at the full collection today.