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Created by the Italian Renzo Rosso in 1978, Diesel was founded on the principle of rejecting the slavish trend following of the fashion industry whilst viewing the world as a single macro-culture devoid of borders. A lifestyle brand through and through, diesel concentrated on the youth fashion market and has established itself as a brands that effortlessly blends ideas of the past with innovative methods and contemporary materials. Today, still adamant on following the original values, Diesel is regarded as luxury, casual brand synonymous with authenticity, rough and ready styles and wearability. Stocking a fantastic range of Diesel jeans, t-shirts, jackets and more, Cruise is home to all of your Diesel clothing needs.