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First launched in 1999 as an eccentric and bohemian-influenced Hugo Boss diffusion line, Boss Orange is now regarded as one of the market leaders in the world of premium denim fashion. Synonymous with relaxed, classy and cool apparel, Boss Orange’s urban casualwear collection is aimed at men and women who like to showcase their own individual style through a stunning range of clothing, shoes and accessories. Today, inspired by vintage chic and retro attitudes, the range is famous for its graphic printed t-shirts, a colossal collection of jeans and denim and a whole host of premium staples such as jackets, trainers, hoodies and bags. With the use of unconventional materials and techniques, contrasting colours and patterns, Hugo Boss Orange boasts a fashion-conscious clientele in love with experimentation.