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Established in 2005 Billionaire Boys Club is a joint venture between music producer Pharrell Williams and Japanese streetwear guru, Nigo. Launched as a sister company to A Bathing Ape, Billionaire Boys Club draws inspiration from vintage imagery of the 50’s and 60’s. With its now familiar astronaut logo the brand also regularly features images associated with the life of the high flyers. With Jay-Z becoming a business partner in 2011 the brand has taken a slight remodelling and come back stronger than ever.