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Created in 1981 as a Giorgio Armani diffusion line, Armani Jeans has set a precedent in the world of casual, denim-led fashion. Boasting a more edgy and irreverent finish than its older sibling, Armani Jeans utilises a diverse palette and is renowned for distressed vintage denim, faded graphics and everyday casualwear, making the brand exceptionally popular with young and old alike. Armani Jeans has become an integral part of Giorgio Armani’s global empire – which also includes a myriad of labels, hotels and restaurants – and shows no sign of slowing down. The brand’s modern take on Giorgio Armani’s legendary classic tailoring is exemplified in its range of trainers, jeans, t-shirts, jackets and more, making Armani Jeans a universally-loved, fashion phenomenon.